面向西青区流动食品摊贩的监管方式分析-工商管理(MBA)专业毕业论文.docxVIP

河北工业大学工 河北工业大学工商管理硕士（MBA）学位论文 面向 面向西青区流动食品摊贩的监管方式分析 i i ii ii 面向西青区流动食品摊贩的监管方式分析 摘要 近年来，随着西青区经济的发展、农村城镇化进程的加快，在城乡结合部出现了大量的 待业人员。街头食品行业因其投资少、技术门槛低、资金周转快等特点，成为部分待业人员 创业的首选,流动经营的街头食品也以其方便、实惠、种类丰富、口味独特等特点受到了大部 分消费者的欢迎。但随着流动经营的街头食品行业的快速发展，无序竞争、过度竞争现象逐 渐突出，食品安全、环境卫生、占路摆卖等问题给城市发展所带来的负面影响也逐渐显现。 本文在分析西青区流动食品摊贩行业的供求特征、市场监管方式和效果的基础上，系统 总结了监管失效的原因，提出了改进方案。研究发现，西青区外来务工人员较多，外出就餐 频繁，同时对食品价格敏感，对食品质量关注度不高；西青区流动食品摊贩较多、流动性很 强，从业人员文化层次低、食品安全意识淡薄；行业的技术门槛低、产品制作工艺简单、市 场竞争激烈、价格竞争普遍、产品质量极差，由此导致市场监管成本高、消费者的申诉取证 困难、执法难度大、法规难以落实。对应上述缺陷，本文从规范市场竞争、强化消费者食品 安全教育、调整监管体系等三方面为突破点重构了监管改进方案并提出了具体措施。 关键词：流动摊贩，食品安全，竞争机制，流动餐饮经营公司，监管 ANALYSIS ON REGULATION ON FLOWING FOOD VENDORS IN XIQING DISTRICT IN TIANJIN ABSTRACT Recently, with the development of Xiqing economic, rural urbanization of the quickening, In the rural areas the emergence of a large number of the unemployed people. Mobile street food industry for their less investment, technology of low threshold, a fast turnover, become part of the unemployment rate in the first entrepreneurial, mobile street food because convenience and economical, and a wide variety of flavors are a lot of people. But as the mobile street food industry developed rapidly, food security , sanitation , accounting for hawking road , development issues such as disorderly, for urban development, the negative effects are also gradually. Based on the analysis of Xiqing area mobile food vendors industry supply and demand features, market regulation and the effect of the basis, system summarizes the regulatory failure reason, put forward the improvement scheme. Study found that, Xiqing District migrant workers are more frequent, dining out, while the food price sensitive, on food quality attention degree is not high; Xiqing District of floating food vendors more, very strong liquidity, practitioners of cultural levels low, food safety awareness; industry technical doorsill is low, the product has the advantages of simple manufacture technology, the market competition intense, pric