福建沿海地区乡村旅游游客旅游行为特征研究——以泉州双芹村旅游区为例.docxVIP

中国农学通报 2010,26(4):328-335 Chinese Agricultural Science Bulletin 福建沿海地区乡村旅游游客旅游行为特征研究 ——以泉州双芹村旅游区为例 林明太 （莆田学院管理学院，福建莆田 351100） 摘 要：乡村旅游对中国统筹城乡发展、大力建设社会主义新农村、构建和谐社会意义巨大。乡村旅游 游客旅游行为研究，是乡村旅游发展的一个关键问题，必须高度重视。作者以问卷调查为主要手段，以 福建泉州双芹村乡村旅游区为案例，在分析国内外有关乡村旅游游客旅游行为研究现状的基础上，对 乡村旅游游客的旅游决策行为、旅游偏好行为、旅游空间行为、客主交互效应和旅游体验评价认知等旅 游前、中、后的行为进行研究，总结了福建沿海地区乡村旅游游客的旅游行为特征，并提出了该地区乡 村旅游发展的相关建议。 关键词：乡村旅游；游客旅游行为特征；发展建议；双芹村；福建沿海地区 中图分类号：F590 文献标志码：A 论文编号：2009-1983 Research on Tourism Behavior Characteristic of Tourist of Village Tourism on the Coastal Areas of Fujian Province ——Take the Shuangqin village tourism area in Quanzhou as an example Lin Mingtai （School of Management, Putian University, Putian Fujian 351100） Abstract: The development of village tourism is meaning to be vigorously huge for planning the development of city and countryside in our country, and for building socialism new countryside, and for constructing the harmonious social. The research on the tourism behavior of tourist of village tourism is a key question for the development of village tourism, so we must take seriously. The article takes the questionnaire survey as the principal means, and take Shuangqin village tourism area in the Quanzhou of Fujian Province as the case. In the foundation of analyzes about the domestic and foreign research present situation of tourism behavior characteristic of tourist of village tourism, the article researched the tourism decision-making behavior, the tourism by chance behavior, the tourism space behavior, the interaction of guest and master, and the tourism experience appraisal cognition, and Summarized the tourism behavior characteristic of tourist of village tourism in the coastal areas of Fujian Province，and put forward some proposal for the development of village tourism. Key words: village tourism; the tourism behavior characteristic of tourist; the developmental suggestion; Shuangqin village; coastal areas of Fujian province 0 引言 现代乡村旅游起源于 19 世纪 30 年代的欧洲，早期 的乡村旅游具有比较明显的贵族化特征，普及性不