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- 约1.37万字
- 约 26页
- 2019-05-15 发布于广西
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摘 要
中秋节吃月饼相传始于元代,月饼寓意团圆,却是从明朝开始的。现在,月饼不仅是别具风味的节日食品,而且成为四季常备的精美糕点,颇受人们欢迎。中秋赏月、吃月饼是中华民族传统的习俗,月饼作为团团圆圆的象征,寄托着人们对美好生活的向往。根据市场调研,现在的月饼包装普遍存在过度包装的问题,包装过于华丽,价位也较高。这样的包装很适合作为礼品馈赠亲友,却不适合普通家庭当做节日点心进行食用。本设计对市场上出售的月饼进行新的包装设计,设计出从运输包装到销售包装的一整套包装方案。
关键词:月饼; 运输包装;销售包装
ABSTRACT
Mid-Autumn Festival to eat moon cake legend began in the Yuan Dynasty, moon cake symbolizes reunion, but it is from the Ming Dynasty began. Now, the moon cake festival is not only a unique flavor of food, but also become the Four Seasons standing pastries, popular people welcome. Mid-Autumn Festival to eat moon cake is the traditional Chinese customs, moon cake as a symbol of unity and happiness, entrusted with peoples yearning for a better life. According to market research, and now the moon cake packaging pervasive problem of excessive packaging, packaging is too gorgeous, the price is higher. Such packaging is very suitable as gifts for friends and relatives, but not for ordinary home as a holiday dessert for consumption. The design of the moon cake sale on the market, a new packaging design, packaging design to sales packaging from the shipping set of packaging solution.
Keywords: Moon cake;Transport packaging; Sales Package
目 录
1 月饼特性分析 ……………………………………………………………………4
1.1 月饼包装的现状调查与分析…………………………………………………………4
1.2 月饼的性能及包装要求分析…………………………………………………………6
2内包装容器设计…………………………………………………………………………7
2.1容器包装材料的选择…………………………………………………………………7
2.2包装容器设计方案……………………………………………………………………7
2.3包装容器结构设计……………………………………………………………………8
2.4制造工艺选择与分析…………………………………………………………………9
3中包装纸盒设计………………………………………………………………………10
3.1纸盒包装材料的选择………………………………………………………………10
3.2纸盒包装设计方案……………………………………………………………………10
3.3 纸盒包装结构设计…………………………………………………………………11
3.4 纸盒制造工艺………………………………………………………………………14
4 外包装纸箱设计………………………………………………………………………15
4.1集装和运输包装的构思………………………………………………………………15
4.2纸箱包装的选材与设计………………………………………………………………15
4.3 纸箱的制造工艺……………………………………………………………………16
4.4纸箱强度计算与校核……………………………………………………………………18
5 市场预测及设计总结…………………………………………………………………21
5.1市场预测……………
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