西南科技大学商务沟通与谈判课件Chapter2 Fundamental of business writing.pptVIP

Business communication Chapter 2 Fundamental of business writing Contents Written communication Adaptation and the selection of words Construction of clear sentences Writing for effect CASE A colleague has just sent you an email relating to a meeting youre having in one hours time. The email is supposed to contain key information that you need to present, as part of the business case for an important project. But theres a problem: The email is so badly written that you cant find the data you need. There are misspellings and incomplete sentences, and the paragraphs are so long and confusing that it takes you three times more than it should to find the information you want. As a result, youre under-prepared for the meeting, and it doesnt go as well as you want it to. A.Written communication Written communication involves any type of interaction that makes use of the written word. It is very common in business situations. so it is important to develop effective written communication skills. Writing ability is especially important in customer communication. Business proposals, status reports, customer documentation, technical support, or even e-mail replies all depend on clear written communication. The better your writing skills are, the better the impression youll make on the people around you – including your boss, your colleagues, and your clients. B.Adapation and the selection of words What is Adaptation? fitting the messages to the specific readers There are many diction levels to language, and many ways to say something. How to adapt? A. Understand and analyze business communication situations B. Identify our audiences/recipients C. Analyze our audiences/recipients D. Choose channels to reach our audiences E. Use audience analysis to adapt our message F. Create reader benefits A. Understand and analyze business communication situations to whom should we send a message? What channel should we use ? What should we say ? How should we