面向众筹创业工业设计师思维和知识转型.PDFVIP

包 装 工 程 第 38 卷 第 22 期 174 PACKAGING ENGINEERING 2017 年 11 月 面向众筹创业的工业设计师思维与知识转型 周鼎 （南京艺术学院，南京 210000 ） 摘要： 目的 分析从事众筹式创业的工业设计师的创意思维转型。方法 应用“创意思维”理论模型解释 众筹设计项目的创立过程，并设计、实施针对样本工业设计师的整体单一案例研究；同时开展了对成功 众筹设计项目的整体多案例研究。结果 通过准备收集材料、收集材料、证据分析3 个阶段的研究过程， 得出 5 种阻碍众筹式设计创业的创意思维局限。结论 建议从事众筹式创业的工业设计师掌握制作产品 原型、遵循设计流程、发现并解决问题、定义设计构思以及应用评估方法的专业知识，从而完成互联网 经济模式下的思维与知识转型。 关键词：工业设计师；创意思维；自主创业项目；互联网众筹平台；思维与知识转型 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2017)22-0174-06 Transformation of Thinking and Knowledge for Industrial Designer in Crowdfunding Entrepreneurship ZHOU Ding (Nanjing University of the Arts, Nanjing 210000, China) ABSTRACT: It aims to analyze the transformation of creative thinking for industrial designer engaging in crowdfunding entrepreneurship. It employs a model of creative thinking to explain the campaign creation process, thus design and car- ries out a holistic single-case study in a sample of industrial designers. In addition, a holistic multiple-case study in suc- cessful design campaigns is organized. Through three steps of research process including preparing for data collection, collecting the evidences and analyzing the evidences, it finds that five main defects in creative thinking work as obstacles to crowdfunding design entrepreneurship. In order to realize transformation of thinking and knowledge in the model of internet economy, it is suggested that designers involved in micro-entrepreneurship programs should acquire the abilities of building prototypes, following the design procedure, finding and solving problems, defining id