快速时尚赢利模式之商品企划研究-设计艺术学专业论文.docx

快速时尚赢利模式之商品企划研究摘要 快速时尚赢利模式之商品企划研究 摘要 本文围绕快速时尚赢利模式的重要模块——商品企划展开研究，赢利模式已 经被认为是服饰行业成功的关键因素之一，时尚产业一直是我国重点扶持与发展 的产业，伴随着M型社会的到来，快速时尚悄然崛起，因此对快速时尚赢利模 式的研究便具有了重要的意义。本文在前人对快速时尚、赢利模式及商品企划研 究的基础上，综合运用了文献调研法、案例分析法及访谈法等研究方法，基于赢 利模式，从案例着手进行快速时尚商品企划的整体研究，深入每一个环节的具体 操作总结出快速时尚商品企划的思路与方法，并建立相关模型。通过访谈切实深 入了解我国服装企业商品企划的发展现状，分析存在的问题并提出应对措施。 本文的论述主要围绕前后相继的三大问题展开： l、快速时尚商品企划的研究背景及相关理论； 2、快速时尚商品企划的体系内容与操作分析； 3、服装商品企划在我国的发展现状及应用前景。 基于以上问题的研究，本文力图揭示时尚行业赢利的奥秘，帮助我国服装企 业从快速时尚商品企划的角度认识时尚行业成功的关键所在，从而打造适合自身 企业发展需求的赢利模式。 关键词：商品企划，赢利模式，快速时尚 STUDY STUDY ON MERCHANDISING OF PROFIT MODEL AB OUT FAST F．ASHION Abstract This dissertation is focus on the important module of profit model of fast fashion—merchandising．Profit model has been regarded as one of the keys to Success of clothes industry．Clothes industry has always been paid much attention to by the state．Fast fashion rises abruptly with the coming of M-society．As a result，the study of the profit model of fast fashion becomes significant．Based on the former study of fast fashion，profit model and merchandising，this dissertation USeS the comprehensive researching methods of document analyze，case analysis，interviewing and SO on and starts with case to study the merchandising of fast fashion systematically．It goes deep into every step of the detailed operating，summarizes the planning and method of merchandising of fast fashion and builds the related model． By interviewing，it makes an in—depth insight into the present situation of merchandising of our clothes industry,analyzes the problems and proposes the countermeaSUreS． This dissertation mainly discusses three aspects below： 1，the research background and related theories of fast fashion merchandising； 2，the systematic contents and operation analyst of fast fashion merchandising； 3，the present situation and application prospect of merchandizing of clothes industry in Our country． Based on the above study,this dissertation tries to reveal the secret of profit of the fashion industry and to help the