零售企业服务创新的影响因素研究-管理科学与工程专业论文.docxVIP

Cont：ents1 Cont：ents 1 Pref．ace 1 1．1 Research background l 1．2 Research significance z 1．3 Research approaches and technique course 2 1．4 Research contents and innovation points 3 2 Retail service theory and literature review 5 2．1 The definition of innovation and innovation risk 5 2．1．1 Innovation 5 2．1．2 Innovation risk ) 2．2 The concept of service innovation and its research status．．．．．．．． 6 2．2．1 The concept ofservice innovation 6 2．2．2 Research status of service irmovation ， 2．3 Research on retail service y 2．3．1 Concept of retailing y 2．3．2 Service characteristics of retail enterprises 10 2．3．3 R-esearch status of retail service innovation 1 1 2．4 Summary 13 3 An2Llysis on the source of the influence factors of service innovation in retail enterprises 14 3．1 General influence factors for service innovation ·14 3．2伽ysis on the influence factors of service innovation of retail enterprises based on the enterprise boundary lb 3．2．1 External factors affecting the service innovation of retail enterprises ··0 0．．．．．1b 3．2．2 Internal factors affecting the service innovation of retail enterprises “18 3．4 Summary ··22 4 Analysis on the influence factors of the service innovation of retail enterprises baSed on nle main body participation process Z4 4．1 Subject participation in service innovation 24 4．2 Retail service innovation process 20 4．2．1 The general process of service innovation 26 4．2．2 Retail service innovation process 2／ 4．3 A conceptual model of risk factors influencing the service innovation of retail 万方数据 enterprises enterprises 3 0 4．4 Retail service innovation influence factor structure conceptual model analysis 31 4．4．1 Multi subject participation concept stage 3 1 4．4．2 Multi subject participation development stage 3 1 4．4．3 Multiple subjects participate in the introduction stage 32 4．5 Summary 33 5 An empirical study on the influence factors of service innovation in retail enterprises 35 5．1 Measurement variables 35 5．1．1 Retail enterprise