黎川县烤烟种植推广过程的传播学解读-传播学专业论文.docxVIP

J Abstract0 Abstract 0 This research，based on some field work，adopts quality study approach．Plenty of individualinterviews and several group interviews have been carried out．With those ● interviews．the thesis makes an inquiry into the multilayer，multi—aspect factors ’ influencing the promotion of tobacco plantation in Lichuan County by using theories involving sociology and communication studies．Firstly．it studies the current situation of the organizational communication in Lichuan County and the significance of the situation to the promotion of tobacco planting．Secondly．it discusses the role played by the village government members in the process of promoting tobacco plantation and their impact upon the promotion．Thirdly．it investigates the interactive relationship among rural primary groups．In rural area，peasants are not only the main audience of mass communication but oven more as the main information transmitter in the community．During the process of tobacco plantation spreading，neighbors， relatives．friends formed into a network of information flowing and played a major role in communication since they continuously received information from outside and， at the same time．communicated information actively within．At this moment，the role thev were playing Was of great importance．Finally,the application of mass communication in the process of tobacco plantation spreading has been studied． Finally，mass communication in the process of tobacco planting promotion has t been studied．With those researches．it comes to the conclusion：organizational communication has strong authority and controlling power over the internal member． which serves as the organizational guarantee to the process of tobacco planting expansion；The village governing staff(including town level staff)，for their unremitting effort，played a crucial role in promoting tobacco planting in the first year， which can be seen in．among others，the”crystallized effect”etc．As tO the members of the rural primary gro