电子商务对我国传统企业商业模式的影响研究.docVIP

Y 1017305 碩士学位论丈 中文.felJL务对.我.乱使,绝.金生棋...式 英文）…... to Business Model of Traditional Enteiprises 作者姓名 兵—t 学院(系、部） 工有管理等绝 学科专业 枚水級漆及箐 研究方向技术刮it又高树企业箐理 指导教师 主雄辣 秋提 oo六年十月 Abstract The popularity of E-business is an inevitable tendency. It is not merely a marketing channel, or a new model of production, but also would bring a commercial revolution, Joseph A. Schumpeter pointed out, with ^production fimction，appearance, both the market and the enterprises have to be updated and，original business models have to be replaced by new business models. He called this process as the creative destruction*. The traditional enterprises are creating the public wedth by providing product and service. As an important component of the social and economic life in the new economic era, the traditional enterprises will continue to play an important role in social development. But there is some misimderstanding on the implementation of E-business in many traditional enterprises in China, They thought that e-commercialization was very remote thing, or that it is a wonderful way to solve all the problems, so theses enterprises havent taken any measures, or blindly followed others. The traditional enterprises e-commercialization is a complex and long-term process, which will impact the original business model of traditional enterprises. To carry E-business, the traditional businesses should have a fiill understanding of the business model. The problem of v^e concept of most traditional enterprises, affected the effectiveness of e-commercialization. Observing the academic research of e-commerciaJizadoi^ I believe the study is not deep enough. Most are the researches about pure E-business enterprises and fewer are the researches about traditional enterprises e-commercialization ■ The study was based on the analysis of initial traditional enterprise business model on detail. An interim divided to the level of traditional enterprise was given by analyzing the case of some successfiil E-busines