论国有外贸公司跨国经营管理的战略转变-工商管理专业论文.docxVIP

北方交通大学硕士学位论文p‘772‘9 北方交通大学硕士学位论文 p‘772‘9 摘 要 ／国有外贸企业，作为我戡等国经营的重要力量，在进军国际市 场的征途中困难重重。在经济日益全球化，跨国公司成为全球经济活 动的主体、我国即将加入世界贸易组织的关头，关注我国国有外贸企 业的跨国经营，帮助他们成功地实施战略转型，具有重要的理论意义 和现实意义，也是本文的研究重点。少 本文共分四章。第一章，从理论角度，针对国有外贸企业的特 点，分析了企业跨国经营成败的深层次原因；第二章，从社会文化、 政治法律、经济和技术四个方面分析了国有外贸企业的国际、国内经 营环境及其影响．得出了现在的外部环境不利于国有外贸企业跨国经 营的看法；第三章，重点在于国有外贸企业跨国经营管理的战略转型。 结合企业内部管理的现状，提出外贸企业要发展跨国经营，首先要树 立在国内发展行业竞争优势的方向，贸、工、技循序发展，改善人才 战略，才有可能根本上摆脱当前的经营困境。第四章，是对全文的总 结。 本文以国有外贸企业可控的战略要素作为分析重点，考虑到外 贸企业贸易和投资高度结合的特点，综合了国际贸易和对外直接投资 的理论，重视事物阶段发展的内在规律，比较研究了国内外的案例， 希望能对处于不同阶段的企业的战略转变有所裨益。 关键词：跨国经营 跨国公司垒球化)／ 摘要Abstract 摘要 Abstract This iS the article that gives theoretical research and practical solutions on the strategic turnaround in international management of Chinese state·owned foreign trade enterprises． It contains 4 parts．Part 1 is all introduction to transnational corporafions(TNS)and the theories on international management．This part focuses on searching the in—deep reasons why some enterprises succeeded and the others failed in international management．Part 2 is an analysis on the global and domestic environments of Chinese state-owned foreign trade enterprises in the view of Social culture，Politics and laws， Economy and Technology(STEP)，and a conclusion that the external environment nowadays is not suitable for international management of Chinese foreign trade enterprises．Part 3 pays attention to the practical solutions to the strategic turnarotmd of international management．First， the foreign trade enterprises must direct its way to set up the competitive advantage in the particular lines of domestic market．Then，develop trade， industry and technology step by step，divert the strategy of human resources accordingly．Part 4 is a conclusion to this article． This article combined the theories with the foreign trade enterprises’ practice，try to do some help for state—owned foreign trade enterprises to successfully turn around its strategic directions． Keywords：International management Transnational corporatio