沈阳铁路信号厂发展战略研究-工商管理专业论文.docxVIP

东北大学硕士学位论丈 东北大学硕士学位论丈 摘要 摘 要 随着社会的经济发展，企业面临更加复杂的国内国际环境，企业所需配置的资 源要素也更加难以控制，介业战略管理为企业的进一步发展提供了有力的工具。 目前，我国铁路信号产业正处于市场化改革的关键时期，告别垄断迎接挑战是 铁路信弓产业不争的事实。铁道部机构改革后五大公司剥离的客观形势以及新的产 业政策的出台，迫切要求企业研究和制定发展战略，对自身的性质和功能进行重新 定位。 本文运用企业战略管理理论，根据战略管理的层次和过程，从铁路信号产业的 特征出发，通过大量的数据和资料，具体分析了企业所处的政治、经济、技术等宏 观经济环境和行业竞争环境，分析了企业内部现实资源状况，结合实际地提出沈阳 铁路信号厂发展的战略目标和战略目标体系，切合实际地做出总体战略、成K=战略 及竞争战略的选择，最后制定了战略实施的配套措施和控制体系。 希望本论文的研究工作能为沈阳铁路信号厂在铁路信号产业的市场化改革过 程中保持持续、快速、健康发展提供有益的参考。 关键词：铁路信号战略战略管理 查些查兰堡主堂堡堡查 查些查兰堡主堂堡堡查 ．——————J量叁——一 A Strategy Study on The Enterprise Development of Shenyang Railway S ignal Factory Abstract With the growing of social economy,the enterprises are in face of more complex environment both inside and outside China It becomes more difficult to control the collocation of the resources factors needed by the enterprises．The enterprise strategic management provides powerful tools for the further progress of the enterprises Presently,the railway signaling industry ofChina is at the key time ofmarketization reform To say good—bye to the monopolization and to meet the challenge is the right way for railway signaling industry,With the organization reform of Ministry of Railways of China,five major companies are peeled off,and new policies come on．It is imperative that each enterprise should study and draw up the development strategy for his own enterprise，and re-orient the nature and function ofitself． By the application of strategic management theory,in combination with the change of the external environment，this artiele analyzes the internal environment of the enterprise and drafts the developing strategy of the enterprise．Also in this article，it creates the object system，defines the development strategy and function strategy of the enterprise and proposes the methods of implementation and control of the strategy of the enterprise By the study in this article，it not only provides the theoretical basis for the strategic management of Shenyang Railway Signal Factory,bu