论编译策略在广告翻译中的运用研究-英语语言文学专业论文.docxVIP

AbstractThere Abstract There is a parlance in philosophy，”existence means significance”．Directly using this parlance to explain the existence of edited translation is，seemingly，somewhat abstract．But from a general survey of the application of edited translation，which develops from contingency to consciousness，we can find the significance of this variation of translation more and more obvious．However，the study of edited translation as a kind of translation variation has never been recognized by most theorists．Some claim edited translation is not translation at a11．and some think its practicing is actually manifestation of the translators utilitarianism．But since it is useful，why stop it from the threshold of study?So edited translation，as a kind of translation variation shall be academically studied since it has great value． However，a literature review in the present study shows that the existing researches of edited translation ale limited．Scholars have done some research about the application of edited translation to news translation，tourism translation and interpretation．These researches are significant．However,no one has done any research about the application of edited translation to advertisement translation． This thesis will田to solve the following problems： 1．What is the theoretical foundation of edited translation and how this theory supports edited translation? 2．How is the edited translation applied to advertisement translation? To answer these two questions，the thesis will be organized as follows： The fn-st chapter briefly introduces the present situation of the study of translation variation；problems exist in this field and the reasons to choose this topic, The second chapter discusses the essence of translation,skopos roles and loyalty principles which suppon the edited translation． The third chapter mainly explores the definition，the steps and methods，the merits and significance of edited translation．And the author holds the idea that the relationship b