辽宁旅游营销研究-工商管理专业论文.docxVIP

辽宁旅游营锵研究摘 辽宁旅游营锵研究 摘 要 辽宁礤拥有丰富的黩然资源、悠久的历史和多姿多彩的少数民族文化，这些构成了 辽宁省独特的馥然葶H文化旅游资源。因此，辽宁省将旅游业侮为辽宁经济的熏要支柱产 啦之一。鼹管辽宁旅游波发展迅速，但仍然存在不少问题。中国加入WTO后，会引发旅 游渡瓣深刻交纯。爨兹，对妥嚣辽宁省羧涝弦系统研究，明礁辽宁旅游、篮在索塌营销掰 霹嗡的阀题并改进不足。 本文蓠先在绪论中馓一总体简介。第二章叙述了旅游、旅游业以及旅游蓉销的基 本情况。第三章涉及到辽宁旅游资源现状内容，通过最新的统计数据，概括辽宁旅游市 场慧体蒲躐。邋过SWOT分辑攀握辽宁省旅游辨部毫氇会帮威胁、优势、努势，提邂了 辽宁省旅游营销存程夔逮题。 第四章是文章躺重点所在，从辽宁旅游枣场定位分板开始，阐述了辽宁旅游应狠抓 旅游产品的文化营销、绿色营销和网络营销，最后一部分是对辽宁旅游产晶传统促销方 式微毒改滋，并掇凄新的麓点。 关键测：旅游营销辽宁旅游旅游促镂 Research Research on Tourism Marketing in Liaoning Province Abstract Liaoning province has abundant tourism resources include a very long history，various and versatile nation minority culture which are special competition advantages of Liaoning province。The government of Liaoning province decided to make the traveI and tourism industry tO be one of the pillar industry in Liaoning．Although the travel and tourism industry developed very quickly in recent years，there are a lot of problems in this。 China entry into WTO will cause huge changes in travel and tourism industry．It is necessary to do system research to find problems in marketing and to improve them。 Chapter one is a brief about this article。Chapter two is introduction of tourism and tourism marketing．Chapter three is investigating to the resources condition of Liaoning tourism。By way of the newest statistics amount，I summarize the situation of Liaoning tourism market。Through “SWOT”analysis．we comprehend the problems of Liaoning tourism market。 Chapter four is this article prime。It search for the position of tourism marketing in Liaoning province．Afterwards I clariry we has to pay more attention to the building of tourism brand to culture tourism and ecotourism。For strengthening INTERNET marketing，Liaoning tourism marketing is promoted．After that，I improve traditional promotion of tourism product in Liaoning province． Key Words：Tourism marketing，Tourism product in Liaoning province， Promotion of tourism 表格清单表l 表格清单 表l 2005年辽宁入境旅游前十位国家 10 独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成 独创性声明 本人声