圆通物流有限公司核心竞争力研究.docVIP

毕业设计（论文） 题目：圆通物流有限公司核心竞争力研究 圆通物流有限公司核心竞争力研究 摘要 物流被视为企业的第三利润源。随着现代社会经济技术的发展，由于许多企业并不能很好地集中精力经营企业本身的物流，一种专门为企业提供物流服务的公司便由此而产生。这就是我们所说的第三方物流。 虽然3PL发展迅速，但是我国的3PL还很不成熟，存在很多问题：物流成本高、效率低、物流信息化低、自动化程度低、企业规模实力较小等等。很多3PL企业为了提升营业额，增加市场占用率，纷纷降低价格，导致盈利非常低。 面对着严峻的市场竞争，第三方物流企业培育自身的核心竞争力是当务之急。文章通过选取圆通物流作为研究对象，对圆通所处的环境和存在的问题进行分析，发现圆通存在的问题正是是众多3PL企业也存在的问题，如打价格战、服务质量差、客户满意低等，导致这些问题的原因有信息技术落后、企划能力低、战略定位不正确等，但最主要的是圆通的经营模式都是模仿式的，没有自身的特色，缺乏核心竞争力。圆通要解决这个局面，应该以客户为中心，提供差异化、个性化的服务，培育专业人员，利用先进的设施和技术，提高服务质量和效率，建立自身的核心竞争力。 关键词：第三方物流企业；圆通物流有限公司；核心竞争力； Shun Yuen Logistics Co., Ltd. Core Competitiveness ABSTRACT Logistics is considered the third profit source.With the modern socio-economic and technological development, many companies can focus on the logistics of the energy enterprises, a specialized enterprise logistics services company then the resulting. This is what we call third-party logistics. 3PL development is rapid, but Chinas 3PL is still immature, there are many problems: high logistics costs, low efficiency, logistics information technology, low degree of automation, enterprise scale strength is small, and so on. Many 3PL companies in order to enhance the turnover, increase market occupancy rate, have lower prices, resulting in very low earnings. The face of tough competition in the market, third-party logistics companies to cultivate their core competitiveness is a priority. The article by Shun Yuen Logistics selected as the object of study, Shun Yuen the environment and the problems analyzed, Shun Yuen is the existence of the problem is many 3PL companies also exist, such as price competition, poor quality of service, low customer satisfaction, leading to the reasons for these problems there is a backward IT, business skills, and strategic positioning is not correct, but most important is the the Shun source business model to imitate the style, does not have its own characteristics, the lack of core competitiveness . Shun Yuen To resolve thi