联合分析在营销调研应用中的研究-统计学专业论文.docxVIP

ABSTRACTABSTRACT ABSTRACT ABSTRACT Being a kind of comprehensively used method in marketing research，Conjoint Analysis is fit for predicting consumer’S evaluation to relative importance of some product or service(e．g product，brand，shop，e．c．)and utilities of attribute levels． Though Conjoint Analysis is very fashionable in advanced country，in China，Since marketing research is a new development area，Conjoint Analysis is unknown to many people．This paper firstly introduces the conjoint analysis method，and then discusses some topics of conjoint analysis in application．At last，it shows the practica