商标品牌评估方法创新-@@专业论文.docxVIP

ABSTRA ABSTRACT 中国政法 中国政法大学硕士学位论文 商标品牌评估方法创新 I I II II A NEW METHOD OF BRAND VALUATION ABSTRACT Brand valuation, has now become involved multidisciplinary fields such as economics and law. The innovation of the method is difficult and important.This article, by using theoretical and empirical combination of method, has carried on the innovation to brand evaluation method, constructs the income present value adjustment method. Brand valuation plays an important role in enterprise management, strategy development, MA and loans. That’s why choosing the right brand evaluation method is particularl