论我国广电新闻的平民化-现当代文学(新闻学方向)专业论文.docxVIP

⑧砒MASIE靴RS敞T!IESI。内容摘要 ⑧砒MASIE靴RS敞T!IESI。 内容摘要 广播电视新闻平民化指的是站在广大受众的角度，以人本思想确定新闻价值 标准。在传播内容上，寻找那些受众有认知兴趣和认知能力，与受众生活密切相 关的素材。在传播方式上，寻找与受众的贴近和平等，这包括最直接的人际传播 者一主持人以平民化的形象出现，以亲切、真诚与节目相契合的内心情感的自 然流露向观众表达理解、关切、伤感、愤怒；内容和解说词朴实自然、通俗易懂， 从中体现出对受众接受习惯和能力的尊重；充分考虑受众的审美需求，真实而不 造作，简洁而不乏细节，真正启动广播电视功能的本源即用话筒和镜头说话。 本文分析了我国广播电视新闻平民化产生的深刻背景，由于我国生产力的发 展、教育和消费的普及，产生了平民化的潮流，广电新闻趋于平民化是时代的必 然趋势。广电新闻平民化不意味着对抗高雅文化，更不等于传媒价值品位的下降。 文章试图通过对当前我国广播电视新闻平民化实践的分析，提出了一些可操作性 比较强的新思路。 关键词：广电新闻 平民化新闻消费主义 平民视角 原生态 僦硕士学位论文醚菱彰悯¨“1】IESIs 僦硕士学位论文 醚菱彰悯¨“1】IESIs Abstract On considering the point view of audience，the civilianization of broadcasting news means defining the standard ofnews value with humanism．That is，on the content of communication，selecting the materials having deep relationship with audience，who having great interests and abilities in understanding；on the style of communication， being close to and equal with the audience．In other words，it includes that anchors，the direct interpersonal communicator,embracing with a civilianization appearance， transmitting understanding，favor,sentimentality and anger with their true feelings；and that the news content and commentary are plain and common，in which reflecting the respection to the accepting habit and capacity of audience；are Irue but not artificial， simple but not lack of details，considering thoroughly ofthe audience’S aesthetic needs， communicating with microphone and camera,the origin function ofbroadcasting． With analyzing the profound background of its emergence,Otis thesis points out that broadcasting news’civilianization is the trend of the times because of the development of nailonal production and popularization of education and consuming， emphasizes that advocating“S kind of civilianization does not mean confronting refined culture，not even descending of media’S qual咄Trying to analyze the current practice of native broadcasting neWS’civilianization．it brings forward a new set ot。 feasible thoughts． Key words：broadcasting news civilianization news