世纪商务英语综合教程第二册 Unit.pptVIP

Unit 8 Shopping Lead-in 1 Vocabulary Guess the meaning of the following expressions and match them with the corresponding Chinese expressions. Use a dictionary to help you. 2 Listening 1. Why does the customer like the Honda Accord? A. It is low in price. B. It is superior in function and design. C. It is practical for his needs. 2. The standards of new Honda Accord include the following except _______. A. air conditioning B. an ice breaker C. a CD player 3. The customer does not want to have _______ function in the new car. A. air bags B. cruise control C. GPS 2 Listening 4. There has been _______ cruise control malfunction that led to an accident. A. only a single B. only a few C. no 5. Which of the function is optional? A. Sunroof B. Cruise control. C. ABS 6. When is the car available if the customer places an order right away. A. In August. B. In a month. C. In several days. 7. What car color does the customer want? A. Black. B. Red. C. White. 3 Spot Dictation 3 Spot Dictation 4 Role-play You work as a customer service assistant in a department store. A customer wants to return a shirt he has bought because of the wrong size. The following words and expressions may be helpful: Script Script Text A New Words and Expressions insight n. 洞查力，深刻的了解 revealing a. 揭露事实的，暴露真相的 customer base 客户基，客户群 have a strong understanding of 充分了解…… gender n. 性别 race n. 种族 from…angle 从……的角度 proposition n. 主张, 建议 Unique Selling Proposition 独特销售主张，独特卖点 makes … different from… 使……区别于…… 1 Reading 1. What is essential to lead the customers? 2. What is the core of USP? 3. What do you know about the division of work between the two halves of our brain? 4. When does a customer decide to buy your goods? 5. What does “traffic patter” refer to? 1 Reading 1