零售业中基于粗糙集的潜在客户挖掘算法研究-计算机应用技术专业论文.docxVIP

零售业中基于粗糙集的潜在客户挖掘算法研究 零售业中基于粗糙集的潜在客户挖掘算法研究 THE RESEARCH OF MINING ALGORITHM BASED ON ROUGH SETS IN OBTAINING POTENTIAL CUSTOMERS IN THE RETAIL INDUSTRY ABSTRACT In recent years, Chinas retail industry faces a major restructuring-continue to mine the value of information, which is the core of construction of the retail enterprise information at this stage.Chinese retail enterpris has entered the era of mining the value of information.While The retail industry is special, it has to face a number of customers,so it has to use member card to do the work of Statistical Management and Marketing. The work of marketing to member guests is becoming more and more important. As retail sales have to face the increasingly competetion，Data mining technique is increasingly being applied in marketing, and it will become an important tool for both supporting a retail commodity market analysis and improving marketing efficiency. This issue applys rough set theory into ID3 algorithm, and brings up an improved ID3 algorithm based on rough set.The improved algorithm makes the algorithm more efficient.It carries out ID3 algorithm empirical analysis based on rough set in the study of the customer potential value, combining with Olay customer datas. The improved algorithm provides intelligent decision support for retail enterprises. Therefore, the marketing strategy will be according to corresponding clients, which is helpful to cut down expense,increase the sale,enlarge the outputs,and make great profit for the coorporation. KEY WORDS: data mining, rough sets, ID3 algorithm, retail industry, potential customers ii 原创性声明 本人郑重声明：所呈交的学位论文，是本人在导师指导下，进行研究工作所取得的成 果。除文中已经注明引用的内容外，本学位论文的研究成果不包含任何他人创作的、已公 开发表或者没有公开发表的作品的内容。对本论文所涉及的研究工作做出贡献的其他个人 和集体，均已在文中以明确方式标明。本学位论文原创性声明的法律责任由本人承担。 学位论文作者签名： 日期： 关于学位论文版权使用授权的说明 本人完全了解河北工业大学关于收集、保存、使用学位论文的规定。同意如下各项内 容：按照学校要求提交学位论文的印刷本和电子版本；学校有权保存学位论文的印刷本和 电子版，并采用影印、缩印、扫描、数字化或其它手段保存论文；学校有权提供目录检索 以及提供本学位论文全文或者部分的阅览服务；学校有权按有关规定向国家有关部门或