crm in consumer banking资料.pptVIP

Analytic CRM – Analysis / Modeling Cautions in modeling Overfitting – modeling is much more than just mathematical problem, the best mathematical model may collapse because of overfitting Model Complexity Development Data Validation Data Because of overfitting, the model performs poorly on validation data Analytic CRM – Analysis / Modeling Model Validation Validation is an assurance of validity of the model Two basic forms of validation Out-of-time validation Typically select data from a new period after the development Most desirable way for the validation May not always possible In-the-time