class_5-_margin_profit_upload资料.pptVIP

Marketing Spending: Total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. Total Selling (Marketing) Costs ($) = Total Fixed Selling Costs($) + Total Variable Selling Costs ($) Total Variable Selling Costs ($) = Revenues ($) * Variable Selling Costs (%) Over typical planning periods of a quar