2014年Q3数字营销报告.pdfVIP

Q3 2014 tABLE OF CONtENtS 03 ExECutIvE SummARy 04 PAID SEARCH 15 ORGANIC SEARCH SOCIAL 20 COmPARISON SHOPPING ENGINES 23 DISPLAy ADvERtISING 26 ABOut RKG mEtHODOLOGy ExECutIvE SummARy PAID SEARCH • Q3 paid search spending on Google increased 27% Y/Y, a slight acceleration from Q2. This was driven mostly by an 18% Y/Y increase in click volume, though cost-per-click (CPC) also increased by 8% Y/Y. • Search spending for Bing Ads rose 24% Y/Y, driven entirely by an increase in click volume as there was no movement in average