撰写研究计画书.pptVIP

階段 1：闡明研究問題 定義管理困境，為管理研究問題層級之程序的起點。 階段 2：提出研究計畫書 評估研究的價值 階段 3：設計研究計畫書 階段 4：資料蒐集與準備 階段 5：資料分析與解釋 資料分析與解釋的步驟 階段 6：研究報告 研究報告的要素 避免研究程序的問題 避免研究程序的問題（續） Managers are increasingly asked to prove that research meets ROI objectives. Conceptually, the value of research is not difficult to determine. It may be judged in terms of the difference between the result of decisions made with the information and the result that would be made without it. This application cannot be measured, though. Option analysis: Managers conduct formal analysis of each alternative research project judged in terms of estimat