人民币升值对温州民营企业的影响.docVIP

PAGE PAGE 13 PAGE 1 密级： 学号：  本科生毕业（设计）论文 人民币升值对温州民营企业的影响 系 别： 经济与贸易系 专 业： 国际经济与贸易 班 级： 学生姓名： 指导老师： 完成日期： 摘要 2011年全年人民币名义有效汇率升值幅度达到4.95%。 加上前几年的升值，人民币对美元已经大幅升值。这对于一直以价格优势进入国际市场的温州出口企业来说无疑是一种挑战。尤其那些一直是粗放型增长模式的小型企业，利润率较比较低，如果人民币继续升值很有可能损失惨重，甚至走向破产。但是，从长远和大体上来看，人民币的升值会加速有实力的企业引进先进的进口生产设备，那些仍旧依赖低成本竞争，产品的技术含量低，高污染、高耗能的企业，将会因为人民币升值及出口退税的调整最终被市场所淘汰，从而推动企业加快技术改造和升级的步伐，这有助于行业内部的优胜劣汰，提高行业质量。 关键词：人民币升值；温州民营企业；出口困难与机遇 Abstract Year 2011 RMB nominal effective exchange rate has risen by 4.95%. Add in the first few years of the rise, the yuan to the dollar has to rise sharply. This for has been to the price advantage to enter the international market of the wenzhou export enterprise that is undoubtedly a challenge. Especially those who have been extensive growth mode is a small enterprise, where profit margins are relatively low, if the yuan continue to rise very can be disastrous, even moved towards bankruptcy. But, in the long and general perspective, the yuan appreciation will accelerate of strength are the enterprise introduces the advanced imported production equipment, and those who still rely on low cost competition, the technology of products is low, high pollution, of gas-guzzling enterprise, will be for yuan appreciation and export tax refund adjustment was finally out of the market, and promote the enterprise to speed up the pace of technological transformation and upgrade, this will help balance within the industry, improve the quality of the industry. Keywords: RMB appreciation; Wenzhou private enterprise; Difficult to export and opportunities 目 录 1 引 言 1 1.1　选题的意义及背景 1 1.1.1 选题背景 1 1.1.2 选题意义 2 1.2　国内外研究现状 3 1.3 研究的思路与方法 3 1.3.1 1.3.2 逻辑分析法 1.3.3 2 人民币升值的现状及温州民营企业的发展概况 6 2.1　 人民币升值的现状 6 2.2 温州民营企业的发展概况 7 3 人民币升值对温州民营企业的影响分析