宁波象山影视城旅游发展策略研究毕业论文.docVIP

宁波象山影视城旅游发展策略研究毕业论文 毕业论文 (20_ _届) 宁波象山影视城旅游发展策略研究 摘 要 随着影视业的快速发展,中国影视旅游经历了从萌芽到发展的时期,目前正处于发展阶段,影视旅游也成为一个比较受关注的研究对象。近年来,我国乃至全世界的影视剧拍摄地热衷于选址在风景优美的旅游景区或专门的影视城,从而带动了拍摄地旅游业的大力发展。 本文通过对宁波象山影视城近几年的发展情况进行数据收集,以及对国内外影视城发展的成功案例进行经验分析总结,通过象山影视城和成功案例经验的比较,从而发现象山影视城在旅游发展策略方面的不足,以为象山影视城制定正确的营销策略,了解旅游市场的规律,从而成功开发影视旅游市场。 对象山影视城旅游发展情况的调查,通过资料搜集和访谈的方式,发现发展过程中存在的一些问题,旨在对宁波象山影视城旅游市场发展现状和存在问题提出其改进和实行旅游发展策略的可行性,更好的发展影视旅游行业。 关键词:影视旅游;发展策略;宁波象山影视城 Abstract Along with the rapid development of Chinese film, film and TV tourism experienced from budding to development period, this is developing, film tourism has become a more popular research object. In recent years, our country and even the world have chosen location in beautiful scenery of Tourism scenic spots or the special studio, thus promote the development of tourism in the film or TV studio. This article is regarded to collecting the date on development of Ningbo Xiangshan studio in recent years, and Sampling survey from the visitors, andcomparing the excellent studio cases with Xiangshan studio, so the studio in tourism development strategy Xiangshan insufficiency of thought Xiangshan studio formulate correct marketing strategy, understanding of the tourist market of rules and the successful development of film and TV tourism market. Survey Xiangshan studio tourism development situation based on communicat- -ing with some persons, to discover the development process of some problems existing in Ningbo Xiangshan town, aiming to tourism market development situation and problems puts forward the improvement and implement the feasibility of tourism development strategy, combined with tourists of travel demand and behavior characteristic, suitable for the development of tourism products, with visitors better meet visitors tourism demand, better development of film and TV tourism industry. Keywords: Film tourism, Development strategy; Ningbo Xiangshan studio 目 录 1 引言 1 1.1 研究意义与目的 1 1.2 研究方法