餐饮企业顾客忠诚度影响因素与评价体系分析.pdfVIP

Abstract Food consumption is the basic part of residents daily life, nowadays customer predominate market consumption, especially when China is confronted with market economyconstantlyimprovingandmarketcompetitionIncreasing,therefore,catering enterprises must face up to their own capabilities and the insufficiency. In order to keep the long-term development of the enterprises, they should construct a unique competitiveadvantagepositionbyaggressivelybuildingupcustomerloyalty. Firstly ,this paper defines the connotation of customer l