现代风格PPT案例.pptx

Presented by Debra Askanase, Engagement Strategist;;It’s all about engagement;The social media funnel;;;Value-added content Regular programming Participation entry paths Real interactions: personal engagement hhh Conversation starters Open-ended questions ;Why people share online: motivations;Tips for getting your content shared;;Questions to Get You Started; ;;;;Who would you rather tweet to? ;;Combine personal/professional profile ;Be an avid conversationalist;/photos/pinksherbet/4456978157/in/photostream/;50-30-20 Rule;;;;;;;Curate your own lists (private and public);Tweetathon: 258 people/1,524 tweets with #bluekey 169% increase in web traffic led to 50% of key purchases that week ;;;; ;;;ROE of Facebook posting frequency;/Article.aspx?R=1008328;Post a question and ask for a response. It works! Fans are happier engaging in contests with the words “winning” and “events” than the words “contest” or “promotion.” Asking a question at the end of a post drives engagement “Where,” “when,” “would,” and “should” drive the highest engagement rates. Avoid asking “why” questions;On average, Facebook Pages that show posts via a third party app such as HootSuite or TweetDeck, as opposed to linking the old fashioned manual way, receive 70% fewer likes and comments;/2010/09/get-engaged-to-facebook-using-their-news-feed/;Content calendar: community question;Own the conversation: youth business;Cross-post with strategic partners;Welcome them strategically;Give them unique content, thematically;Unique offers only found on the Facebook Page!; Send personal messages through FB to fans that post and thank them Post messages from your organization on their Facebook Pages Create groups Don’t be afraid to become FB friends with some of your best fans Always be commenting – answer every one;Resources;Debra Askanase Engagement Strategist debra@ Twitter: @askdebra Linkedin: /in/debraaskanase Slideshare: /debask Google Plus: http://gplus.to/askdebra ;Thank y