网络营销人员素质测评指标体系构建研究.pdf

体对网络营销人员选拔性素质测评有正确的认识和理解，特别是各级部门领导要 对其的把握正确，这样上行下效，才能对员工的思想观念与意识产生正确的引导， 从而使得企业的内部环境适合网络营销人员选拔性素质测评的施行：然后是将测 评的侧重点根据实际岗位的不同进行灵活的改变，这样才能更好地选拔合适人 才，而不简单的一味选择综合素质高的全面型人才，节约企业的成本，提高测评 效果；其次是进行素质测评工具的创新，使得其紧跟时代的脚步，更好的适应企 业与市场的变化；最后是要建立专业的人才素质测评队伍，为企业高效进行素质 测评提供保障。 关键词：网络营销；素质测评；指标体系 万方数据 ResearchOn TheIndex ofSelection Building System Network Personnel Evaluation MarketingByUsingQuafity Abstract Asinternet numberofnetworkusersis technology progressed，the rising．The scaleofnetwork inChinacontinuesto volumeon marketing expand．Trading electroniccommerceis0．45billionin2010．And environmentcontinues yuan trading to better，the ofnetwork hasenteredthe rail．More get developmentmarketing express andmore maketheirownbusiness totheelectroniccommerce enterprises develop outvariousformsofnetwork network platform，andcarry marketingactively．The withitsown ismoreandmore to to marketing advantages importantenterprises．How select network thatmeetthebusiness qualified marketingpractitionersefficiently needsof isthe tothemeasuresof enterprisespriorities．So according quality assessment the to the effect duringpresentstage，proposesuggestionupgradequality