台湾小型在地化宅配业之战略分析-以丰业物流为例.docVIP

台湾小型在地化宅配业之战略分析-以丰业物流为例 摘要 本论文主要是针对台湾小型或在地型企业的个案研究,并以丰业物流为例,分析其内 部和外部环境,藉以探讨出小型或在地型企业可参考之战略,而将台湾宅配市场的竞争环 境,可分两个主轴;第一个主轴将从宏观的层次分析整体宅配产业的环境,探讨从公元2000 年台湾宅配服务开始萌芽以来,此业种对于国内物流业造成的冲击,尤其是虚拟通路的发 展更使得市场竞争加剧,经过几年的发展,目前市场上主要是由数家大型业者盘据,本研 究将相关业者的发展策略,以麦可?波特之竞争战略分析市场整体的生态。第二个主轴将是从微观层次探讨个案公司-丰业物流,其特色为一小型在地化的公司, 却能够立足在竞争环境恶劣的宅配市场,研究结果发现主因在于其开创了新的蓝海,因此 将以W?钱?金,勒妮?莫博涅之蓝海战略的观点分析其成功因素。 本论文共分为五章,第一章绪论、第二章理论与文献探讨、第三章台湾地区宅配业分 析、第四章宅配业之战略分析、第五章结论与建议。 主要目的在于希冀能提供给广大的 中小型企业,在面临相对强大企业的资源能力时,启发如何拟定适合小型在地化的竞争模 式,开创新的利润增长点。 关键词:宅配、五力分析、竞争策略、蓝海战略 i ABSTRACT The present paper mainly is aims at Taiwan small or in a placeenterprises case study, and flows take the abundant industry thing asthe example, analyzes its interior and the external environment, so asto discusses small or in the place enterprise may strategy of the reference, But the Taiwan dwelling will match the market the competition environment, may divide two main axles; The first main axle will match industrial from the great view analytic hierarchy overall dwelling the environment, has discussed in 2000 the Taiwan dwelling matches the service since to start to germinate, this type of industry the impact which creates regarding the domestic physical distribution industry, the hypothesized circuit development causes the market competition to intensify in particular, passes through several years development, at present the market mainly illegally seizes by several large-scale entrepreneurs, this research will be connected entrepreneurs development strategy, the baud analyzes the market whole by Michael E.Porter competition strategy the ecologyThe second main axle will be from the microscopic level discussion case company - abundant industry physical distribution, its characteristic is one small in the place company, can base actually in the competition environment bad dwelling matches the market, the findings discovered the principal factor lay in it to found the new blue sea, therefore by W. Ch