T出版社图书出版流程优化研究.docVIP

T出版社图书出版流程优化研究 北京理工大学工商管理硕士(MBA)学位论文 摘 要 自改革开放以来,我国的出版产业就一直以较高的速度在发展和改革着,尤其是 在进入 21世纪后,科技环境的改变和更加开放的经济环境让我国的传统出版业走到 了一个新的战略转型期,这也使得各出版机构面临着前所未有的巨大的生存和发展压 力:无论是文化、制度、管理方法、制作工艺或出版流程等各个方面,都亟待改变。 图书流程化的管理已经日益显露出其优越性和重要性,它是图书出版的基础保 障,既可大大节约图书的出版成本,切实把握图书出版进度,也是图书质量的有利保 证。随着出版业外部环境的变化,原有的出版流程已不能完全适应新形势下的变化, 迫切需要以“客户”为导向对出版流程进行优化设计,使新的图书出版流程既能使图 书出版跟上技术日新月异的步伐,又能保证所出版图书具有较高的质量。 本论文首先对图书出版流程的现状、流程管理和规范化管理等理论、文献资料进 行综述,通过综述发现了图书出版流程的研究现状、研究问题及可参考的方法论;接 着,对出版行业的一般出版流程以及 T出版社的出版流程现状进行比较和分析,发现 T出版社当前的出版流程存在的问题,并在此基础上提出对出版流程进行优化的思路, 从而得到优化设计后的新的流程方案,并提出完善的措施;然后,采用实证分析方法 对对优化后的出版流程的运行效果进行检验,并对其进行评估;最后,得出本文对于 其他出版社及出版行业所具有的可参考价值以及实践意义。 关键词:图书出版 流程管理 流程优化 规范化管理 II 北京理工大学工商管理硕士(MBA)学位论文 Abstract Since the start of reform and opening up to the outside world policy, China’s publishing industry has gone through reform and development at rapid speed. After the 21st century, Chinese traditional publishing industry enters a new strategy transition period due to the changes of technological environment and more open economic environment, which makes many publishing groups come under unprecedented great pressures of existence and development. They need to make changes urgently in lots of areas, such as culture, system, management method, manufacturing flow or publishing process Book process management has increasingly demonstrated its superiority and importance, which is the foundation of publishing industry. It not only can significantly save publishing cost and effectively control publishing progress, but also ensure the quality of book. As the changes of external environment for publishing industry, previous publishing process has not adapted to the new situation completely. We need to optimize publishing process embracing customer-oriented attitude, which not only make new publishing process catch up quickly with the dramatic changes in modern technology, but also ensure the quality of published booksThis paper firstly summarizes the basic t