一个因特网对银行产业内的竞争的影响的分析---运用波特的五力模型外文翻译.doc

一个因特网对银行产业内的竞争的影响的分析---运用波特的五力模型外文翻译 本科毕业论文外文翻译 出 处: International Journal of Management [J] Vol. 21 No. 4 December 2004作 者: Irene Siaw AlecYu 原文: An Analysis of the Impact of the Internet on Competition in the Banking Industry, using Porters Five Forces Model Internet Banking and Porters 5-Force Competitive Model In his Competitive Model Porter 1979 argued that the nature and degree of competition in an industry hinged on five forces: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and the jockeying among current contestants. He said the collective strength of these forces determines the ultimate profit potential of an industry. This section will examine the effects of the Intemet on the retail banking industry with respect to the five forces that Porter identified in his Industry 5-Forces Competitive Model. Impact of Internet Banking on Threat of Entry Intemet banking enables the emergence of new mles of competition. Therefore, the traditional economies of scale benefits are no longer applicable. The Intemet is fundamentally changing the way banks conduct business. The processing of a large branch network is no longer a sustainable advantage. The banking market is likely to see the emergence of new small banks that use the Intemet to compete on equal ground with the financial giants. Access to distribution is now less important, as the Intemet allows direct access to customers in a more convenient manner. Intemet banking also provides banks with a more economical altemative distribution channel. Impact of Internet Banking on Bargaining Power of Buyers Indirectly, it increases the bargaining power of buyers. Porter 1998 theorized that the more products that become standardized or undifferentiated, the lower the switching cost, and hence more power is yielded to buyers. As more new comers are expected to enter the industry, banking customers are facin