高一英语课件：M4-U1_Welcome(牛津译林版)(孙逸豪推荐).ppt

Module 4 Unit 1 高一·英语 Brainstorming What words occur to you when we talk about advertising and advertisement ? Let’s enjoy! What’s the advertisement about ? Do you like it ? Why or why not? 1.What is an advertisement? An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. Let’s learn ! Let’s learn! 2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements. Public service advertisements Public service advertisements are intended to educate people about health, safety, or any other issue which affects public welfare. Commercial advertisements A commercial advertisement is intended to promote a product or service. 1. Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us? Let’s discuss ! (P1) 1 2 3 5 4 6 3.Please fill in the blanks according to Poster1 and Poster6, only one word for each blank. Poster 1 The poster is intended to make people aware of the importance of Project Hope. It people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help children in areas. The poster makes us of the needs of other people. aware poor makes Poster 2 This poster is intended to sell his product to the persons who want to study on the . With the persuasive words ”special discount” and images to people’s attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes it doesn’t. attract/draw/call computer Poster 3 This poster is a advertise-ment. It the airline service. It uses “I love to fly with Oxlin Airlines”. T