商务英语重要术语.docVIP

individual proprietorship 个体经营 partnership 合伙企业 corporation 公司企业 unlimited liability 无限责任 limited liability 有限责任 Home office 公司总部 Business activities 经济活动 operating activities 经营活动 business house 商行；商号 financial activities 筹资活动 capital stock 股本 trade association 贸易协会 creditor 债权人 to trade in 经营某商品 business scope / frame 经营范围 trading firm / house 贸易行，商行 to do business in a moderate way 做生意稳重 commercial channels 商业渠道 commercial transaction 买卖，交易 manufacturer 制造商，制造厂 middleman 中间商，经纪人 dealer 经销商 wholesaler 批发商 retailer 零售商 tradesman 零售商 merchant 商人 （英）批发商，（美）零售商 concessionaire, licensed dealer 授让人，特许权获得者 stocks 存货，库存量 bulk sale 整批销售，趸售 wholesale 批发 retail trade 零售业 cash sale 现货 hire – purchase 分期付款购买 (美作：installment plan) registered trademark 注册商标 registered office, head office 总公司，总店，总部 public ownership 公有制 private ownership 私有制 foreign – funded enterprise 外资企业 joint venture 合资企业 cooperative enterprise 合作企业 wholly foreign owned / funded enterprise 外资企业 common ground 共同点 adjustment and compromise调整和妥协 common interest 共同利益 advantageous contract 有利的合同 bargaining range 谈判范围 concede ground 让步，屈服 bargaining strength 谈判实力 concession trading 让步贸易 bargaining 讨价还价 conflicting interests利益冲突 basic interests基本利益 conflicting objectives冲突的目标 behavioral norms 行为规范 core outcomes 核心结果 bottom line 谈判底线 defensive - offensive posture 防守—进攻立场 breakdown in negotiation 谈判破裂 collective well - being 集体利益 difficult decisions 决策困难 dogmatic negotiator 独断的谈判者 negotiation sketch 谈判简图 equitable agreement 公平合理的协议 negotiation skills 谈判技巧 exaggerated positions 言过其实的的立场 on the routine basis 在惯例的基础上 expected benefits 期待的谈判结果 one-off business 一锤子买卖 face-to-face negotiation 面对面谈判 opening position 初步价位 factual information 实际信息 optimal timing 最佳时机 fail to reach any agreement 无法达成协议 optimize the interests使利益最优化 pull tricks 耍花招 failure of negotiation 谈判失败 renounce a negotiation 放弃谈判 favorable outcomes 利好结果 reservation price 保留价格 give-and-take 给予和索取 room for maneuver 周旋的余地 good joint outcome 互惠的共同结果 rough styl