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PAGE PAGE 8 Unit 10 Sales and Marketing 第10单元 市场营销 1. Getting Started 课前活动 【练习参考答案】 Activity 1 Work in pairs. Discuss the following questions with your partner. Answer Key: Marketing is the part of your business where money is made. You let people know that you’ve got a product they want, you sell it to them and deliver to them and they pay you. You make a profit; they’ve got the product or service that they need. To make it easy, marketing people break it down into product, place, price and promotion. The four “Ps” of marketing, also called a “marketing mix” (销售组合), provides the customer with the right product at the right price, presented in the most attractive way (promotion) and available in the most convenient place. 2. There are different methods when it comes to marketing. This includes direct marketing (such as database marketing, direct mail), relationship marketing, advertising, public relations, and social media marketing (using online communities, social networks, blog marketing and more). Yes. It’s a secretary’s job to support his superior in marketing products. Activity 2 Label the following objects with the words from the box. Answer Key: 1. free gifts with every purchase 2. direct mail 3. leaflets and brochures 4. free samples 5. television and radio advertising 6. website 7. sponsorship 8. newspaper articles 9. point-of-sales display Activity 3 Listen to the presentation and fill in the blanks with what you hear. Answer Key: 1. advertising 2. wide 3. getting value 4. exist 5. meet their needs 6. distribute 7. promotions 8 market research Script: There is often a great deal of misunderstanding about marketing. People often consider marketing to be the same as advertising. Its not. Advertising is only one part of marketing. Simply put, marketing is the wide range of activities involved in making sure that youre continuing to meet the need