商务英语应用文课件刘菁蓉 ISBN9787566302045 PPT 10packingpacking.pptVIP

Packing Significance of packing To protect goods To promote sales To convey indispensible information Kinds of packing Outer packing/transportation packing/big packing e.g. wooden case Inner packing/sales packing/small packing Assemblage packing--Container FCL LCL marks main marks唛头 Initial of the buyer Destination Packing number Country of Origin Side marks: direction marks and warning marks What to communicate between buyers and sellers about packing To tell the seller how to pack the goods To confirm the packing instructions To complain about the packing To adjust a complaint Sample letter to study Letter 1 What’s the intention of the letter? What are the specific requirements? Letter 2 What letter is it? How to pack the goods based on the letter? Compare it with Letter 3. Letter 4 What is the situation involved in this letter? What is complained about? What is emphasized? Letter 5 Do you think it is a properly written adjustment? Why or why not? Letter 6 In what background is the letter written? Translate the mending for packing and marking. Letter 7 Translate the advice. Compare this letter with Letter 2. What do you learn from the difference between the two letters? Letter 8 What is the product concerned? What happened to the products? What is the purpose of writing the letter? How to write a reply to the buyer? Case study Please read the case and discuss the attached questions. * * * * Familiar with the terms for different kinds of packing