高级商务英语听说大纲课件教案 试卷 江春 ISBN 9787810786515 作业eng301j_zy_06.pdfVIP

Unit 6 Advertising Appeals——Image Personality 广告诉求——形象和性格 Comprehension questions: 1. What is advertising and what can it do? 2. Brief the important eras in the evolution of advertising in the United States. 3. Summarize the pros and cons of newspapers and magazines as media class. 4. For an advertiser that seeks to achieve nationwide reach, can radio be a good buy? How about TV and web? Part A Exercises 1) Directions: Listen carefully to the first news items and complete the following sentences by filling in the missing numbers. (1) Online advertising revenues in the United Kingdom increased by ______ percent in the first half of _______ over the same period last year. (2) The uptake equaled a _______ percent increase over the first half of _______. (3) In _______, the total ad spend for the year equaled _______ million ($715.9 million), less than what was brought in during the six month period between January and June of this year. (4) Online rose to account for _______ percent of the market, surpassing outdoor advertising, which accounts for 5.1 percent of the total ad spend in the U.K. Previous IAB U.K. estimates expected online to overtake outdoor by __________. 2) Directions: Based on what you have heard about the second news item, write “T” (true) or “F” (false) for each of the following statements. (1) ( ) Samsung Power of 3 program announced by Samsung India is valid for a period of 8 weeks, from July 11 to Sept 17, 2004. (2) ( ) The program offers prizes of a Hyundai Accent and Hyundai Santro Xing and also includes TVs, refrigerators, motor cycles, automobiles, mobiles and watches. (3) ( ) To qualify for participation in this scheme, the SI partner needs to purchase only 13 bundles from Samsung Star Elite Partners between July 11 and July 24. (4) ( ) Samsung India said it would be supp