商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第6课.pptVIP

Learning Objectives To get to know when to start market expansion and its importance; To learn the common strategies for market expansion; To use theme-related vocabulary and expressions in real situations. Learning Points Lead-in Do you think it a good measure to expand the market in order to get more profit? Why or why not? If you were boss of a company, when do you think might be the optimum time for market expansion? Text A How to Expand Your Market Cultural Notes Outlet 市场，销路；经销店 Real Estate 房地产，不动产 Vertical Integration 垂直整合 Franchise 特许；经销 License Agreement 许可协议 Royalty 版税，专利权使用费 Tel