高科技电信企业经营流战略研究——石家庄市电信公司经营战略分析.docx

A A Study On the Business Strategy Of High—tech Telecom Enterprise 一一A Study On the Business Strategy OfShqiazhuang Telecom．Co ABSTRACT The paper does Shijiazhuang Telecom．Co．as an example．Depending on the new positions，study on the business strategy ofhigh—tech telecom enterprise． rl、he paper，combining management theories with practice and qualitative with quantitative analysis，focuses on the key topic—how to run and develop the Shijiazhuang Telecom．company,and deeply discusses the strategic plan working out on management aud development．． It has made fully analysis in tlvee aspects of national industrial environment，macro．enviroment and international enviromnent in Ol der tO find developing chances and existing weakness．The paper also deeply analyzes the Company resources capabilities，including of value chain analysis，financial analysis，representative commuuications service analysis and evaluation and inner factors evaluation．Then the present advantages and disadvantages of the company are thoroughly thrashed out，which lain a foundation in the strategic plan working out for the company． Based on the analysis of leading products in the company,the paper has predicted the market requirement，market clustering analysis and analyzed the technical prograss and optimum production output for one of the leading product local telephone．The result provides a quantitative evidence for the strategic plan working out． According to the result of outer environment analysis，the company’resources capability analysis，SWOT analysis and quantitative analysis，the paper puts forwards a strategic object and overall strategic plan as a proposal and describes the related measure for the company． Key Words：Business Strategy Enviromental Analysis Forecasting Strategic Measu re 天}{-大学在职碗十学位论文 天}{-大学在职碗十学位论文 第 章 第一章导论 §1公司概况及发展现状 1．1 问题的引入 电信产业是一种高科技产业，la．．J作为国民经济发展的支柱性产业越来越显示 出其重要性，特别是在信息技术飞速发展的今天，通信已成为举足轻重的?Y-：4k之 。 随着囤家通信主‘t-H的初步建立和本地电话网的逐步适应发展需求，我国曾经 采取的政企合一、独家经营的I乜信管理体制已经不能适应我团通信习F业的发展