外贸英语函电 教学课件 ppt 作者 米芙铮 王建华 主编Unit One .pptVIP

Writing business letters, we should always keep firmly in mind the essential principles of them. It is essential to follow the Six C’s: clarity, completeness, conciseness, concreteness, correctness and courtesy. 1．Clarity (清晰) Be sure your business letter is very clear so that it cannot be misunderstood. You should first have a clear idea in your mind of what you want to achieve. A misunderstood message may be worse than no message at all. Clarity is achieved by choosing plain and simple words, which are short, familiar, conversational and straight-forward. This means using the most co