毕业论文--浅析新天地连锁超市网络营销策略.docxVIP

学院毕业论文 本科生毕业论文 浅析新天地连锁超市网络营销策略 Analysis of New World Supermarket Chain Network Marketing Strategy 学 生 姓 名 专 业 学 号 指 导 教 师 分 院 2017年6月 摘 要 近年来,我国的网络营销迎来了发展的黄金时期，从早期的淘宝，易趣网到现在的京东天猫亚马逊，给我们带来的购物体验使互联网购物的方便快捷深入人心，传统超市纷纷运用互联网相关技术,开通了网络营销渠道,构建互联网购物平台，使传统超市的销售渠道结构和销售方式发生了重大改变。但基于传统营销建立起的网络营销渠道,需要更加明确的网络营销渠道定位,讨论网络营销应用于传统超市时所存在的问题与弊端,采取相应的合理解决方案。 本文以长春市新天地超市为研究对象，运用SWOT分析法对新天地超市在网络销售渠道实际应用中存在的问题进行探究,探讨传统超市的网络营销策略,对相关传统超市现状、存在的问题提出相应的解决对策和建议 关键词：传统超市 网络营销 品牌化  Abstract In recent years, Chinas network marketing ushered in the golden period of development, from the early Taobao, now Jingdong Tmall Amazon, bringing us shopping experience to make the Internet fast and convenient shopping popular, traditional supermarkets have opened the use of Internet technology, network marketing channels, construction of Internet shopping platform, the a major change in the traditional supermarket sales channels and sales structure. But based on the network marketing channels to establish the traditional marketing, network marketing channels need to position more clearly, to discuss the problems and shortcomings of the traditional network marketing application in the supermarket there, take reasonable and corresponding solutions. In this paper, Changchun New World supermarket as the research object, using the SWOT analysis method to study existing in the actual application of network sales channels in the New World supermarket, to explore the traditional supermarket network marketing strategy, put forward the corresponding countermeasures and suggestions on the current situation and problems of the traditional supermarket Keywords: Traditional supermarket Network marketing Branding  目录 TOC \o 1-3 \h \z \u 引 言 1 1.网络营销概念 2 1.1网络营销概念 2 1.2网络营销的优势 2 1.2.1网络营销具有极强的互动性，可以帮助企业实现全程营销的目标 2 1.2.2网络营销有利于企业降低成本费用 2 1.2.3网络营销能够帮助企业增加销售、提高市场占有率 3 1.2.4通过互联网络可以有效地服务于顾客，满足顾客的需要 3 2.新天地超