批判思维与议论文CriticalThinkingLogos-外研社.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 第四册《批判思维与议论文》 Critical Thinking Logos, ethos, pathos, needs 逻辑、可信度、情感、需求 * Needs Analysis (需求分析) Abraham Maslow’s Hierarchy of Needs Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, health, etc. Safety needs - security, order, law, stability, etc. Belongingness and Love needs - work group, family, affection, relationships, etc. Esteem needs - self-esteem, achievement, mastery, independence, status, prestige, managerial responsibility, etc. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal growth and peak experiences. * 第四册《批判思维与议论文》 Needs Analysis Healthy Back Bag, Ideal for Men or Women... Business or Travel. This attractive leather bag is designed to reduce weight stress on neck, shoulder and back by 30%. Analysis: The ad addresses consumers’ needs for health. It may be true that weight stress can be reduced by 30% if the shoulder strap becomes 30% wider than before. * 第四册《批判思维与议论文》 Needs Analysis A Sparkling Water Commercial (Perrier) [Romantic music playing in a bar] A woman puts two glasses on the bar and reaches for a small bottle of Perrier. She keeps caressing the bottle, and it swells and gets bigger and bigger till it becomes a huge thing standing erect on the counter top. As the sparkling water inside is * 第四册《批判思维与议论文》 Needs Analysis churning, the bottle cap turns by itself slowly. The woman’s slender fingers are sliding up and down the bottle as if to encourage the excited Perrier to gather more momentum. Suddenly the agitated liquid ejects the bottle cap and erupts from the bottle. * 第四册《批判思维与议论文》 Fallacies (逻辑错误) Appeal to Emotion (情感诉求) Appeal to compassion, pity, or guilt: a rhetorical ploy attempting to move us to do something purely by evoking a feeling of compassion towards the recipients of the suggested act or belief, or a feeling of gui