电子商务结课论文.docVIP

摘要 论文摘要：电子商务是一种全新的经济模式，它的模式主要包括：企业—企业、企业—消费者、消费者—消费者三种。它正影响着社会生产方式、人们的生活方式，同样也改善着传统的经贸交易方式。随着电子商务的迅猛发展,家电连锁行业的电子商务应用逐步深入。电子商务环境下的优势给家电连锁行业带来极大的发展机遇和挑战,传统的销售渠道模式有其自身的优势,但在日益竞争激烈的电子商务环境下,必将给企业发展带来深远影响。我国加入WTO、日益融入世界经济，全球化步伐逐渐加快，在新兴市场环境下，面对强大的国际竞争，势必造成家电行业的结构调整，一批家电连锁企业会在竞争中退出市场，最终会形成几家大的家电连锁企业，他们借助兼并重组来进行资源的优化配置，借助并购来取得行业的领先优势，提高市场效率和活力，借此与同行业及国外家电零售业竞争。 关键词：电子商务； 电子商务模式分析； 家电行业； 阿里；淘宝；京东； 亚马逊 Abstract E-commerce is a new economic model, its mode include: corporate - business, business - the consumer, the consumer - the consumer three. It is affecting the social mode of production, peoples lifestyles, also improve the traditional trade transactions.With the rapid development of e-commerce, e-business applications appliance chain industry gradually deepened. Advantage to the home appliance chain industry development has brought great opportunities and challenges of e-commerce environment, traditional sales channel model has its own advantages, but in the increasingly competitive e-commerce environment, enterprise development is bound to have far-reaching affected.Chinas accession to WTO, the increasing integration into the world economy, gradually accelerating pace of globalization, in the emerging market environment, the face of strong international competition, will inevitably result in the appliance industry restructuring, the number of home appliance chain enterprises in the competition out of the market will eventually the formation of several large home appliance chain enterprises, mergers and acquisitions to help them optimize the allocation of resources, with mergers and acquisitions to achieve leading edge of the industry, improve market efficiency and vitality, thereby competing with industry and foreign home appliance retail. Keywords：E-commerce； Analysis of e-commerce model；Appliance industry； Ali ；Taobao；Jingdong； AmazonTOC \o 1-3 \h \u 第一章 研究背景 随着国内家电市场逐渐饱和，我国家电行业的发展遇到越来越多的瓶颈，过去隐藏在家电行业内部的诸多问题也慢慢浮出水面。如:缺乏核心技术，家电生产企业与家电流通企业的矛盾，缺乏创新的营销模式和庞大臃肿的机构，家电行业的现代流通业