毕业论文--天津市和平区部分街道商店名称的语言学分析.docVIP

天津科技大学2015届本科毕业论文 天津市和平区部分街道商店名称 的语言学分析 A LINGUISTIC ANALYSIS OF SHOP NAMES OF TIANJIN HEPING DISTRICT PART OF STREET 专 业： 姓 名： 指 导 教 师： 申请学位级别： 论文提交日期： 学位授予单位： PAGE I 摘 要 在商品化日益浓厚的当今社会，商店名称对商家的重要性是不言而喻的。人们会根据商店名称决定是否进入商店浏览商品，会根据商店名称知晓商品种类，会根据商店名称了解商家的销售心理。所以，许多商家经常为想出一个既能吸引顾客招揽生意又能体现商品特征的店名而绞尽脑汁。通过对商店名称的研究，我们不仅可以更深入地了解语言学与社会文化心理的关系，还可以为应用语言学的研究做贡献。 本文就收集的天津市和平区劝业场街道的230个商店名称做出了比较系统的定量和定性相结合的分析，从而得出天津市商店名称的结构构成、语音长短、修辞运用的主要状况及效果。除此之外，对商店名称映射出的社会文化心理进行归纳总结得出五种社会心理，即追求富贵吉祥心理、质朴亲切心理、舒适浪漫心理、追求时尚心理、传统美德心理。最后，提出调查过程中遇到的商店名称用语不规范现象，主要是繁体字和外文的使用问题，并呼吁相关部门和公众的注意。 关键词：天津市；商店名称；语言学 ABSTRACT In commercialization of increasingly strong in todays society, the importance of store name for merchants is self-evident. People will decide whether to enter the shop by shop name browse commodity, know items by store name，and understand the dealer sales psychology according to the shop name. So, many businessmen often rack their brains to come up with a shop name that not only can attract customers but also can reflect commodity characteristics. Based on the research of the shop name, we can not only get a deeper understanding of the relationship of linguistics and social cultural psychology, but also can make a contribution to the study of applied linguistics. In this paper, the collection of 230 stores the name of Tianjin Heping District Quanyechang Street has made the comparison system of the combination of quantitative and qualitative analysis, thus draws the Tianjin store name structure, speech length, main conditions and effects of rhetoric using. In addition, the paper summarizes the social and cultural psychology reflected by shop names of five kinds of social psychology, the psychology of the pursuit of wealth and good fortune, plain kind, comfortable and romantic, the pursuit of fashion and traditional virtue. Finally, the paper puts forward the phenomenon that the shop name language nonstandard in the process of the investigation, mainly on the use of tra