高中英语选修九第五单元Unit 5 Inside advertising Using language.pptVIP

Words dial operate litre mature fashion misleading ethnical vt. 拨(号) n. 操作员; 接线员 n. 升 adj. 成熟的; 到期的 n. 样式; 流行 adj. 易误解的; 另人误解的 adj. 合乎道德的; 道德的 dishonest alcoholic tobacco ban promote immoral decent adj. 不诚实的 adj. 酒精的; 含酒精的 n. 酗酒者; 酒鬼 n. 烟草; 烟草制品 n. 禁令 vt. 禁止; 取缔 vt. 促进; 提升 adj. 不道德的; 邪恶的 adj. 正派的; 得体的; 适当的 ethics offending beware consumer trustworthy n.伦理学; 道德规范 adj. 令人不愉快的; 伤害人感情的 vi. 小心; 谨慎 n. 消费者; 顾客 adj. 可信赖的; 可靠的 superstar clothing stores run out singing wide and narrow save money uncomfortable dial the operator latest fashion litres of water Listen to the three radio advertise-ments. Tick the words and expressions you hear. Advertisement 1: Advertisement 2: Advertisement 3: Superstar shoes and boots The importance of saving water Star FM radio station 2. What was each advertisement promoting? 1 What is the purpose of the advertisement? To inform people about something new. B. To sell something. C. To persuade people to do something. D. To tell to get more information. Ad 1 Ad 1-3 Ad 2-3 3. Listen again and write its number beside he correct answer. 2) Which people are the main target? A. Young women. B. Mature men and women. C. Families. Ad 1 Ad 2-3 Ad 2 3) What is the advertisement appealing to ? A. A desire to do the right thing. B. A desire to be comfortable. C. An interest in classical music. D. A wish to be in fashion. Ad 2 Ad 1 Ad 3 Ad 1 Advert 1 Advert 2 Advert 3 Listen and write down any facts. Save water: turning off the tap while brushing teeth saves water; having short showers saves water, our dams are getting low, there is a website with more information about saving water Star FM: a new radio station, can be found at 104.5 waveband Superstar Shoes and boots: all sizes, available at shoe stores A: Cool shoes! B: Thanks. They’re Superstar. A: Expensive? B: Not at all. Superstars have great styles at reasona