福特的business-and-technical-english-培训教材tech-eng-w1c1-writing.pptVIP

Business Technical Writing Week 1 – Class 1 Writing on Target The difficulty is not to affect your reader, but to affect him precisely as you wish Writing on Target One common complaint from readers today: They don’t know what the writers want from them. Why? Writers often get caught up in our own agendas rather than put ourselves in the readers’ shoes. We’re in the same high-productivity mode as our readers. Writing on Target Solution: Always put your readers’ needs first by using reader-centered writing. Reader-centered writing means considering readers’ needs at every step of writing for any business document—whether it is a memo, a letter, a proposal, or an e-mail. Thinking, drafting, editing, and organizing from your readers’ points of view improves clarity and drives action Writing on Target How does the company benefits from reader-centered documents Your documents sell products and ideas more successfully. You spend less time writing, saving your company its most precious asset—time. Customers receive greater value because your communications meet their needs. Writing on Target How your readers benefit from reader-centered documents Readers estimate a 50% time savings because reader-centered documents communicate twice as fast. When readers understand what you are trying to convey to them, it makes their jobs easier. People take action faster after reading your documents. Writing on Target How you benefit personally from reader-centered documents Reader-centered documents win cooperation from busy readers overloaded with e-mail and in-box messages. Your readers will understand their next steps, improving the likelihood that they will take action. You improve your ability to think strategically and propose solutions. You enhance your professional image because people see you as a clear communicator. Writing on Target Clarify Your Purpose for Writing Since the purpose of most written communication is to influence or to drive action, make the