浅析南京会展业的竞争力问题.docVIP

PAGE PAGE 5 保密类别______ 编 号________ 本 科 毕 业 论 文 浅析南京会展业的竞争力问题 院(系)别 专 业 班 级 ） 姓 名 学 号 指导教师 中国传媒大学南广学院 2年 5 月01日 PAGE II 摘 要 如今，在服务业如此发达的情况下，作为新兴产业的会展业，不仅具有服务业的特点，同时还具有明显的集聚性和对经济增长的扩大效应。因此，被一些地方政府定为带动地方经济飞速发展的龙头产业。一方面，会展活动的举办和会展各项目的实施离不开交通、餐饮、展览场馆等行业的支持；另一方面，会展活动良好的经济与社会效益，不仅使得会展活动具有可持续性，而且会进一步拉动相关行业的发展。南京这座古老的城市将会因为会展业的发展再次腾飞。如此美好的情景下会展业也面临来自行业内外的巨大挑战，如何发挥好行业的自身优势将是会展行业急待解决的问题。 关键字：南京城市会展业；展览会；会展业竞争力 ABSTRACT Nowadays, the service industry is so developed. As an emerging industry, convention and exhibition industry, not only has the characteristics of the service sector, also has obvious clustering and expansion effects on economic growth. Therefore, some local governments in order to promote the rapid development of leading industries of the local economy. On the one hand, the implementation of exhibition activities organized and Exhibition goals is inseparable from the support of the transportation, catering, exhibition venues, and other industries; the other hand, a good convention and exhibition activities of economic and social benefits, not only made the convention and exhibition activities to be sustainable, but also will further stimulate the development of related industries. The ancient city of Nanjing, will take off again because the development of exhibition industry. So beautiful scene of the exhibition industry is also facing enormous challenges from both inside and outside the industry. How to play a good industry to its own advantages will be the most pressing problem for the exhibition industry.． Keywords：Convention and exhibition industry in Nanjing； Exhibitions； Exhibition industry competitiveness 目 录 TOC \o 1-2 \h \u 15645 摘 要 I 4279 ABSTRACT II 19799 目 录 1 3706 绪 论 1 8028 一、南京城市会展业的现状 1 7433 （一）展会数量由少到多 1 19318 （二）展会层次由低到高 1 24702 （三）主办方式由单一到多元 1 15468 二、城市会展业竞争机制优势 2 9152 （一）区域经济蒸蒸日上 2 22484 （二）城市软环境日趋完善 2 11034 （三）充足的市场需求状况 3 6581 （四）强有力的相关产业的支撑 3