bizible-b2b营销归因101（英文版）.pdfVIP

B2B MARKETING ATTRIBUT N An introductory guide to attribution for revenue-driven B2B marketers TABLE OF CONTENTS Chapter 1: The B2B Customer Journey Chapter 2: Measuring the Customer Journey: Marketing Data Chapter 3: Measuring the Customer Journey: Sales Data Chapter 4: Why Should Marketing Care About Sales Data? Chapter 5: How Does Attribution Connect Marketing and Sales Data? Chapter 6: What Are Marketing Attribution