互联网+时代HC公司战略转型研究.pdfVIP

Abstract Under the new normal economy, various industries are facing huge pressure of industrial upgrading and enterprise transformation, especially the traditional industry, who whichis facing overcapacity, increased competition, decreased living space, and other survival crisis. Meanwhile, the firms in the traditional industry also face the new opportunities brought upon by the transformation. “Internet +” is a new form of economic and social development in the era of new industrial revolution. It constantly penetrates to the traditional industries, changes their operation and management styles. It also changed the assumption and evidences of classic management theories. In practice, whether a company can accurately position the direction of its strategic transformation, and whether it can implement the strategy well, will have profound impact on corporate competitiveness and long-term development. As the objective of this paper, a case study - HiCAP co., LTD. (hereinafter referred to as the HC), is a professional closure company, which provides service to liquor company, and is the leading enterprises in the domestic anti-counterfeiting bottle cap industry. HC is also a typical representative of the Chinese middle and small private manufacturing companies. It mainly produces high-end bottle packaging products, and provide related to products supporting services. In recent years, in order to better adapt to economic development and information development of the market, the traditional manufacturing industry enterprisesspeed up their pace of study, to realize the transformation towards Internet mind set. H