牛津英语高一M4U1reading_advertisement.pptVIP

From the title,What might be discussed in the article? ( in the form of questions) What is an advertisement? How many kinds of ? What are they? What are the differences between them? Discuss the structure of the text Advertisements,which often use p___ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______. Similar Different Places found Purposes Methods used Validity(正确性) * * * Revision: 广告: 有说服力的语言: 推销产品 公众服务 / 公益 顾客 过幸福的生活 上当，受骗: 打算/ 意图 advertisement persuasive language promote products public service lead a happy life fall for customer be intended to do Lead-in Reading (On page 2 ) Imagination 1.Do you like advertisements? Where can we find them? 2.Why do companies and organizations advertise? Because advertisements are a good way to p________ products or service. 3.How many types of advertisement do you know ? What are they? Commercial advertisements and public service advertisements. On the Internet, in newspapers, on TV in magazines, or in buses etc. romote Fast reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? Listen to the tape and answer the questions To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. 下岗…… 找到合适的土壤 生命就会焕发新的光彩 少了这一点就不是一个完整的中国 i of advertisements c and p service ads author’s s Para 1 Para 2-4 Para 5 ntroduction ommercial ublic uggestions 1.How does an ad provides information? A. By using honest language and beautiful