中国啤酒市场分析.pptVIP

Analysis of the Chinese beer market  Beer ingredients . 1，Rice 2，wheat malt 3，corn 4，sugar and so on  1.General overview of the Chinese beer market Enterprise market layout of China beer Tingdao Yanjing Snow  2.Urban beer market large capacity high density high returns Characteristics of beer market 1 Population density, consumption of concentrate 2 More Market opportunities 3 Many competitors development strategy 1 Community 2 Supermarket 3Dining and entertainment market 3.Rural beer market China has a large population ,the rural is a huge consumer market. every enterprise is interests in it. Characteristics of rural beer market 1 obvious season sales 2 Low-standard expense primarily 3 Transport costs is high 4. high-grade beer market 1 high-grade beer become beer market profit engine  Yanjing beer, Qingdao beer huarun snow 2 high-grade beer market competition becomes increasingly fierce Price New products Brand competition * 1.General overview of the Chinese beer market  2.City Beer Market  3.Beer market in rural areas  4Middle and High---grade beer market